PraxNet
Sign inAdd your site

Free tool

What is your crypto traffic actually worth?

Most calculators in this category are built on a number the network made up. This one is built on current Prax marketplace pricing and your 80% share of it. Nothing is sent anywhere and you do not need an account.

Pageviews, not visitors. One visitor reading four articles is four pageviews and four chances to show an ad.
Does not change the estimate. Pricing is set by region rather than by vertical, and we would rather say so than imply a precision we do not have.
This is the number that moves the answer most. Advertisers pay roughly twice as much for Tier-1 traffic as for LATAM.
Our terms allow at most three units visible in one viewport. More than that costs you readers faster than it earns you money.

Estimated monthly earnings

$334to$502

At your 80% founding share, on 200,000 monthly impressions.

Your effective CPM
$1.67
What reaches you per thousand impressions at the low end. Independent of your traffic, so it is the figure worth comparing between networks.

Estimates use current Prax marketplace pricing and a revenue share of up to 80%, the founding rate. Auctions can price above the minimum, so we show a range. This is an estimate, not a guarantee.

The low end assumes every impression sells at the lowest price we accept and that we fill your inventory. Neither is guaranteed on day one. We do not apply a fill-rate discount here, because inventing one would make the number look precise without making it truer.

How this estimate is built

Four steps, all of them stated rather than buried. What an advertiser pays us is commercial pricing and we do not publish it, so the figure that moves the answer is read from the live marketplace rather than printed here.

  1. Impressions, not pageviews. Your monthly pageviews multiplied by the ad units on a page. One page carrying two units turns one view into two impressions.
  2. A price per thousand impressions, set by your region. Where your readers are is the largest factor by far. Advertisers pay roughly twice as much for Tier-1 traffic as for LATAM.
  3. Your share of it. 80% on the founding rate. That is the effective CPM shown in the result above, and it is the figure worth comparing against another network.
  4. The top of the range. The low end assumes every impression clears at the lowest price we accept. The high end is 1.5 times that, because advertisers bid above the minimum and a higher bid wins a larger share of delivery.

What would make the real number lower

  • Fill rate. The estimate assumes we sell every impression. On a new site in a narrow geo we will not, at first. Fill improves as advertisers see the inventory perform.
  • Ad blockers. A crypto audience runs them more than almost any other. A blocked impression is never served and never billed, so it is missing from both sides of the calculation rather than costing you money.
  • Placement. Three units below the fold earn less than one unit in the article. The calculator counts units, not position, because position is something we would be guessing at.
  • Invalid traffic. Impressions our filters refuse are not billed to the advertiser and are not paid to you.

Questions about this estimate

How much do crypto websites earn per 1,000 views?

Per thousand impressions rather than per thousand views, and the difference is real: a page carrying two ad units turns one view into two impressions. There is no single answer: the largest factor is where your readers are, and advertisers pay roughly twice as much for Tier-1 traffic as for LATAM. You keep 80% of whatever the advertiser paid, the Founding Publisher rate, first 50 publishers. The calculator on this page turns your own pageviews, region and ad units into a range in a few seconds, with no account. Fill rate and ad blockers take a further bite, so read the top of any range as a ceiling rather than a forecast.

Why is the answer a range instead of one number?

Because what an advertiser pays is a bid, not a fixed rate. Bids sit at or above a minimum and a higher bid wins a larger share of delivery, so a real month lands somewhere above the low end of the range and never below it. Quoting a single number would mean either flattering you or short-changing you, and we would rather show both ends with the assumption behind each one written down.

Is this an income guarantee?

No. It is an estimate built on today's prices, and prices move. Nothing here is an offer or a guarantee of income. The number you eventually read in your dashboard is measured from impressions we actually served, not modelled from a slider.

What would make my real number lower?

Four things, all of them named on this page rather than discovered in month two. Fill rate, because we will not sell every impression on a new site in a narrow geo. Ad blockers, which a crypto audience runs more than almost any other. Placement, because three units below the fold earn less than one inside the article. And invalid traffic, which is not billed to the advertiser and so is not paid to you.

See the real number on your own traffic

Add your site, get reviewed within 48 hours, and watch actual earnings rather than an estimate.

Add your siteHow it works