Free tool

What is your crypto traffic actually worth?

Most calculators in this category are built on a number the network made up. This one uses the real minimum bid an advertiser pays on the Prax marketplace today, and your 80% share of it. Nothing is sent anywhere and you do not need an account.

Monthly pageviewsPageviews, not visitors. One visitor reading four articles is four pageviews and four chances to show an ad.

Site categoryDoes not change the estimate. Our floor prices are set by region rather than by vertical, and we would rather say so than imply a precision we do not have.

Where most of your audience isThis is the number that moves the answer most. Advertisers pay roughly twice as much for Tier-1 traffic as for LATAM.

Ad units per page: 2Our terms allow at most three units visible in one viewport. More than that costs you readers faster than it earns you money.

Estimated monthly earnings

$334to$502

At your 80% founding share, on 200,000 monthly impressions.

Advertiser floor CPM: $2.09
Your effective CPM: $1.67

Estimates use the real minimum prices on the Prax marketplace today and your 80% founding revenue share. Auctions can price above the minimum, so we show a range. This is an estimate, not a guarantee.

The low end assumes every impression sells at the advertiser minimum and that we fill your inventory. Neither is guaranteed on day one. We do not apply a fill-rate discount here, because inventing one would make the number look precise without making it truer.

The prices this is built on

These are minimum bids for a display placement, per thousand impressions. An advertiser may bid above them, and a higher bid wins a larger share of delivery, which is the whole reason the estimate above is a range.

Region	Advertiser minimum CPM	You keep (80%)
Tier-1 (US, CA, UK, EU, AU)	$3.17	$2.53
Global, mixed	$2.09	$1.67
MENA	$1.84	$1.47
APAC	$1.83	$1.46
LATAM	$1.58	$1.26

What would make the real number lower

Fill rate. The estimate assumes we sell every impression. On a new site in a narrow geo we will not, at first. Fill improves as advertisers see the inventory perform.
Ad blockers. A crypto audience runs them more than almost any other. A blocked impression is never served and never billed, so it is missing from both sides of the calculation rather than costing you money.
Placement. Three units below the fold earn less than one unit in the article. The calculator counts units, not position, because position is something we would be guessing at.
Invalid traffic. Impressions our filters refuse are not billed to the advertiser and are not paid to you.

See the real number on your own traffic

Add your site, get reviewed within 48 hours, and watch actual earnings rather than an estimate.

Add your site How it works